Braiform caters for every and any garment needing a hanger. We work with retailers to deliver the most appropriate solution for garment display and logistics. Our range includes industry standard designs and bespoke garment hangers. Our designs ensure every garment hanger will maximise garment display and ease of handling while optimising manufacturing efficiencies and cost competitiveness.
We supply to key market sectors, including Marks & Spencer, Matalan, Wal Mart, Woolworths, Kmart and Peacocks…just to mention a few.
Garment on Hanger programs
Braiform is a lead provider of Garment on Hanger (GOH) programs globally. Benefits of GOH to retailers include:
- reduced costs as the transport hanger serves as the display hanger
- improved operational efficiencies as the garment is delivered on the correct hanger, avoiding re-hanging of garments and unnecessary labour and stock holding costs
- consumer-friendly, consistent, and neat in-store garment displays
- improved customer service, as sales assistants are freed up.
Research and development
The fashion industry is ever evolving; each season brings new generation fabrics and styles. Our specialist in-house design team produce garment hanger concepts that meet these changing trends while reinforcing both brand values and business strategy.
Garment hanger design must increase garment appeal and improve ease of access in-store. The challenge for our product developers is to strike the optimal balance between the garment hanger's form, function and cost.
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